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HELOC ‘Bomb’ Set to Explode, 15 Boomer Marketing Mistakes
Reverse Focus Weekly Podcast Episode #353 About 3.3 million home equity lines of credit (HELOCs) are scheduled to reset at higher rates in the next four years — and more than half of these are on...
View ArticleHow Reverse Mortgage Lenders Are Using Social Media to Their Advantage
The growing use of social media is undeniable. People flock daily to Facebook, Twitter, and other online channels. The aging population is no exception. Today’s Baby Boomers and seniors are more...
View ArticleAAG Spotlights Retirement Planning in New Reverse Mortgage TV Ads
Next month, American Advisors Group (AAG) will launch its newest television commercial campaign featuring former U.S. Senator and national spokesman Fred Thompson, emphasizing the role of reverse...
View ArticleRMS, Security 1 Roll Out Rebranding Effort and New Reverse Mortgage TV Ad
A little more than two years following mergers that brought Security 1 Lending and Reverse Mortgage Solutions together under parent company Walter Investment Management Corp., the company is rebranding...
View Article[Updated] CFPB Study: Reverse Mortgage Ads Give False Impressions
The way reverse mortgage lenders advertise their products, whether it’s on TV, in print or on the Internet, is misleading prospective borrowers, contends the Consumer Financial Protection Bureau (CFPB)...
View ArticleFriday Round-Up: CFPB Gives Few Answers on Reverse Mortgage Ads
In case you missed it, here’s what happened in reverse mortgage news this week: 4 Reasons Reverse Mortgages Aren’t Mainstream Products—Yet—Despite ongoing changes that aim to make the reverse mortgage...
View ArticleReverse Mortgage Marketing Falls Short if Aimed at ‘Average Senior’
Just as reverse mortgages are not a one-size-fits-all solution, there is a danger to marketing these products to “the average consumer” that could cause messaging to fall short when trying to reach...
View ArticleWhat Hollywood Can Teach Sales Staff About Selling to Seniors
For any salesperson working with Baby Boomers and a senior clientele, a productive sales strategy takes a lesson in empathy, not sympathy. Luckily, there are several cues sales personnel can take from...
View ArticleFor Small Shop Reverse Mortgage Lenders, Marketing Content is King
Small shop reverse mortgage lenders, while they may not have the expansive marketing budget to rollout a national TV campaign, must consider a variety of advertising strategies, including those born in...
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Welcome to the Reverse Mortgage Industry, Danny Glover
Actor and humanitarian Danny Glover is adding another role to his esteemed career: reverse mortgage spokesman. Images of Glover, 69, adorn various marketing materials, Facebook and even the LinkedIn...
View ArticleFriday Round-Up: Welcome Danny Glover, Reverse Mortgage Sales in 2016
In case you missed it, here’s what happened in reverse mortgage news this week: Show, Don’t Tell: How Reverse Mortgage Sales Need to Change in 2016—In written storytelling, a message is more...
View ArticleFive Tips to Growing Your Reverse Mortgage Business in 2016
A lot has changed for reverse mortgages over the last nine months. From marketing the financial assessment as an advantage, to repositioning the loan as a financial planning tool rather than a...
View ArticleAAG Unveils Newest Reverse Mortgage Commercial
In its newest national TV campaign, American Advisors Group (AAG) brings several noted academic professionals into the conversation on reverse mortgages and retirement planning. The new 120-second TV...
View ArticleAdvertising to Baby Boomers Requires Neuro-Marketing Approach
Crafting a successful marketing campaign targeted at Baby Boomers requires a re-imagined approach to better understand the personal desires and circumstances of this consumer demographic, according to...
View ArticleReverse Mortgage Pros Debunk Common HECM Myths in Radio Shows
Advertising in local media outlets enables originators to market the benefits of reverse mortgages to potential borrowers who are reading and listening in their areas of operations. So while some...
View ArticlePresidents Day Round-Up: AAG’s New TV Ad, Hot Reverse Mortgage Markets
In observance of Presidents Day, RMD will not send out a morning newsletter on Monday, February 15, but will return to our normal posting schedule Tuesday the 16th. For all the RMD readers also...
View ArticleAffinity Partnerships Bets Big on Danny Glover and Reverse Mortgage Education
For its first foray into the reverse mortgage sector, Affinity Partnerships, LLC, is banking on a network of industry lenders, a growing consumer knowledge gap, and the endorsement of a Hollywood...
View ArticleFriday Round-Up: Danny Glover and Reverse Mortgage Education
In case you missed it, here’s what happened in reverse mortgage news this week: Affinity Partnerships Bets Big on Danny Glover and Reverse Mortgage Education—For its first foray into the reverse...
View ArticleFinance of America Reverse Launches New Reverse Mortgage Ad Campaign
Following its name change and rebranding late last year, Finance of America Reverse (FAR; formerly Urban Financial of America) has launched a new reverse mortgage advertising campaign featuring its...
View ArticleDoes New Reverse Mortgage Marketing Still Have Room for Celebrity Spokespeople?
Reverse mortgages aren’t the same loans they once were. Program changes in recent years have given new life to Home Equity Conversion Mortgages, reshaping them into practical retirement planning...
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