Friday Round-Up: HUD, Ginnie Mae Tease Plans for Reverse Mortgages
Congrats on making it to another Friday—the weekend is in sight! A lot has occurred in the past seven days, but in case you missed it, here’s what happened in reverse mortgage news this week: New Rule...
View ArticleOne Reverse Mortgage Takes New Focus in Latest TV Commercial
The industry’s second-largest lender, One Reverse Mortgage, recently unveiled its newest television commercial. And no, it doesn’t include The Fonz. In what appears to be a broader industrywide focus...
View ArticleWhat All Reverse Mortgage Lenders Must Know to Avoid the CFPB’s Clutches
Like many other financial services products, reverse mortgages have not been entirely immune from the scrutiny of federal regulators. Some, like the Consumer Financial Protection Bureau (CFPB), have...
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AAG Names Tom Selleck as New Reverse Mortgage Spokesman
American Advisors Group (AAG) today announced it has chosen Emmy and Golden Globe award-winning actor Tom Selleck as the company’s newest reverse mortgage spokesman. Selleck, who is currently starring...
View ArticleThe New Reverse Mortgage Opportunity
Over the course of the last year, the reverse mortgage has changed. And along with it, so has the approach to reverse mortgage marketing. For some time, lenders have been moving away from the...
View ArticleLiberty Highlights Clients’ Reverse Mortgage Experiences in New TV Spot
Liberty Home Equity Solutions, a top-10 reverse mortgage industry lender, this week launched a national television campaign touting the first-hand experiences of its borrowers. The commercial, which...
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White Paper: Five Ways to Maximize Your Reverse Mortgage Volume in 30 Days
In today’s highly competitive reverse mortgage market, success depends not only on capturing more leads than your competitors, but taking those leads and converting them into closed loans. Qualified...
View ArticleFinance of America Reverse Finds Success With New Ad Campaign
Since the launch of their new marketing campaign titled “It Just Makes Sense”, Finance of America Reverse (FAR) has seen a positive impact on borrower conversion rates. The campaign commercials, which...
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AAG Debuts First Reverse Mortgage TV Spot Featuring Tom Selleck
This week, Emmy and Golden Globe award-winning actor Tom Selleck will appear before national television audiences when the first commercial airs featuring him as a reverse mortgage spokesman for...
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White Paper: 5 Ways to Maximize Your Reverse Mortgage Volume in 30 Days
Qualified reverse mortgage leads are constantly being generated all over the United States, and many of them are sitting right in your own backyard just waiting to be discovered. But without the right...
View ArticleSelleck TV Spots Push AAG’s Reverse Mortgage Marketing to New Heights
Following the launch of a new reverse mortgage commercial featuring Tom Selleck, American Advisors Group (AAG) is seeing performance that is better than any other ad they’ve had in the past. The...
View ArticleFriday Round-Up: The $1 Million Reverse Mortgage Retirement Strategy
Congrats on making it to another Friday. The weekend is in sight! But before you take off, check out what happened in reverse mortgage news this past week: Study Makes Case for $1 Million Reverse...
View ArticleOpen Mortgage Adopts Reverse Focus Sales Engine CRM for Retail Lending Channel
National reverse mortgage lender Open Mortgage recently adopted Reverse Focus’ customer relationship management (CRM) system, Sales Engine, for the company’s retail lending division. Open Mortgage’s...
View ArticleHow The Biggest Reverse Mortgage Lenders Strategize TV Marketing
When it comes to breaking the stereotype on the tried-and-true reverse mortgage commercial, two of the industry’s largest lenders are pushing boundaries and finding news ways to educate the public on...
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Tom Selleck Chats Reverse Mortgages as ‘Home Equity Chair’ in New AAG TV Spot
American retirees have historically turned to Social Security, personal savings and pensions to fund their retirement. But as these traditional legs of retirement’s often cited “three-legged stool”...
View ArticleFriday Round-Up: Experts Clash on Reverse Mortgages, New Selleck TV Spot Airs
Happy Friday, glad you made it here. Labor Day made for a short, but nevertheless busy week for reverse mortgage news. And while only a few hours stand between you and yet another weekend, before you...
View ArticleTech Company Sees Rising Demand for Reverse Mortgage Video Marketing
In response to a growing number of inquiries for reverse mortgage educational resources, one content marketing company has created a series of informational videos that teach consumers about Home...
View ArticleFriday Round-Up: Hottest Reverse Mortgage Markets, Top HMBS Issuers
Welcome to yet another Friday. Only a few hours stand between you and the weekend. So if you’re planning on making a last-ditch effort to cobble together a costume for this weekend’s spooky...
View ArticleBetter Borrower Experience Critical to Reverse Mortgage Industry Growth
There have been many efforts in recent years to increase education and make reverse mortgages more palatable to seniors and their influencers, but the biggest growth opportunity for the Home Equity...
View ArticleHow Reverse Mortgage Marketing Must Speak to the ‘Forward’ Business
Generally, someone who is looking for a conventional mortgage is not necessarily interested in a reverse mortgage, but getting the information into the “forward” space is especially important to...
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