Urban’s Robert Wagner Campaign Gets a Facelift, Introduces Wagner’s Daughter
After having spent years as the face of reverse mortgages for several companies in the industry, the Robert Wagner campaign is finally getting a makeover. This time, Wagner will appear in TV...
View ArticleReverse Mortgage Lenders Begin to Shift Resources Online to Generate Leads
More lenders are turning to the Web to generate leads for reverse mortgages because it provides benefits that more traditional methods can’t match. For Genworth Financial Home Equity Access (GFHEA),...
View ArticleReverse Mortgage Lenders Face Changing Online Compliance Landscape
Website compliance can be a difficult landscape to navigate with the changing state of regulations as well as the federal and state rules that may not be consistent across the board. A webinar panel...
View ArticleAAG Launches Five New Reverse Mortgage Commercials, Hits Major TV Networks
Top-10 reverse mortgage lender American Advisors Group will launch five new TV commercials this week, each starring its spokesman, former Senator Fred Thompson. Another first for AAG: the spots will...
View ArticleOne Reverse Partners with Senior Site OlderNotDead.com
Top-10 reverse mortgage lender One Reverse Mortgage, a division of Quicken Loans, has partnered with the fledgling baby boomer-focused webiste Older Not Dead.com. The site, which says it is directed at...
View ArticleThe Big Myth Behind “Boomer” Marketing
When it comes to marketing reverse mortgage products, there are a few important factors that are often overlooked. The biggest myth? The idea that there is such a thing as a “boomer market.” Those...
View ArticleWill Online Marketing Soon Replace Reverse Mortgage TV Ads?
Communicating with borrowers online and generating Internet leads may be the future of reverse mortgage originations, and some lenders are already starting to target the growing online market. One day,...
View ArticleSenior Home Loans Unveils Wayne Rogers Reverse Mortgage TV Campaign
A new reverse mortgage TV commercial will hit airwaves in early July featuring former M*A*S*H star Wayne Rogers for Senior Home Loans. The commercial, featuring Rogers, who has made a second career as...
View ArticleWill Lack of Fixed Rate Standard Reverse Mortgage Impact Marketing?
With the lending industry beginning to address changes announced last week to the Federal Housing Administration’s reverse mortgage program, one concern that has arisen among originators in the market:...
View ArticleDoes it Pay to Go Mobile with Reverse Mortgage Marketing?
While new tech innovations have led to an increase in computer-savvy seniors surfing the Web, it may still be some time before mobile marketing catches wind in the reverse mortgage industry. Yet some...
View ArticleGrandparents.com Draws Millions, Struggles with Senior Market
Grandparents.com recently saw its membership-base double with the creation of a new website marketing platform. On September 9, 2012—Grandparent’s Day—the company launched its newly designed website,...
View ArticleReverse Lender Launches Book to Help LOs Navigate Social Media Marketing
With some mortgage companies having launched full blown social media campaigns and others waiting on the sidelines, many originators today continue to wonder how important social media is in business...
View ArticleReverse Mortgage Industry Weighs New Take on Marketing, Messaging
Reverse mortgage lenders and industry participants are working toward developing a product marketing plan and putting to rest some of the negative perceptions that have long plagued reverse mortgages....
View ArticleCan Reverse Mortgage Marketing Adapt to More Seniors Going Online?
TV marketing has long been a mainstay when it comes to reaching retirees and those who fall into the reverse mortgage qualifying age of 62-plus. For the reverse mortgage market, that means ongoing...
View ArticleAAG Launches New Ads, New Take on Reverse Mortgages
American Advisors Group has launched a new series of reverse mortgage TV commercials featuring company spokesman and former Senator Fred Thompson. The four new spots include current information on the...
View ArticleAAG Rolls Out Reverse Mortgage Ad With New Approach
American Advisors Group has rolled out a new reverse mortgage ad featuring its spokesman Fred Thompson. Taking a slightly new approach to its messaging, the commercial, which is running nationwide on...
View ArticleReverse Mortgage Lenders Change Marketing Message for New Product
On the heels of reverse mortgage product changes including limits to upfront draws on loans and an upcoming financial assessment for borrowers, reverse mortgage marketing professionals say they are...
View ArticleLenders Launch Extreme Summit to Rebrand, Grow Reverse Mortgage Market
As the first industrywide effort of its kind, a new campaign is under way to revolutionize the public perception of reverse mortgage products—and it has financial backing to make some serious headway...
View ArticleCompany Culture Plays into Boomer and Senior Marketing Strategy
Understanding what’s valuable to baby boomers and seniors is a better approach to driving sales compared to merely trying to plan or devise new marketing and advertising departments, says a recent...
View Article15 Don’ts (And 5 Dos) When Advertising to Baby Boomers
Nearly 40% of baby boomers in the U.S., or about 29 million people, are age-eligible to take out a reverse mortgage this year. And by 2026, all baby boomers, or 76.4 million Americans, will be at...
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