American Advisors Group has rolled out a new reverse mortgage ad featuring its spokesman Fred Thompson.
Taking a slightly new approach to its messaging, the commercial, which is running nationwide on cable stations, includes humorous dialogue between Thompson and a potential reverse mortgage borrower. It also acknowledges some of the skepticism around reverse mortgages.
The ad, so far, has performed well across networks where it currently is running, AAG’s marketing team says.
“In creating this commercial, we hoped to take a different approach to talking about the product, such as acknowledging some public skepticism about reverses, as well as bring a little humor to our advertising campaign,” says Teague McGrath, Chief Marketing Officer.
This spot has been running for the last two weeks on various channels including TV LAND, WGNA, GAME SHOW NETWORK amongst others, and performing well, AAG says.
Thompson, who has long held a career as an actor in addition to political roots, is currently performing in the Broadway production of the John Grisham novel “A Time to Kill.”
Written by Elizabeth Ecker