Consumers Around the World Deeply Distrust the Financial Industry
The financial services industry ranked dead last in a recent study of global consumer trust, a report that also revealed widespread suspicions about a variety of institutions from government to the...
View ArticleReverse Mortgages Aren’t For Everyone, But Could They Be?
Even the most tireless advocates of the Home Equity Conversion Mortgage agree that it’s a product with a specific use for a certain subset of people. That definition has expanded over time, naturally,...
View ArticleShould the Industry Rebrand the Reverse Mortgage? Tell RMD What You Think!
It’s an argument that has roiled the Home Equity Conversion Mortgage industry for probably its entire existence: Should the industry ditch the “reverse mortgage” name — and its associated baggage in...
View Article1st Reverse Mortgage USA Makes Push into “Forward” Market
1st Reverse Mortgage USA might hint at its product offering right in its name, but over the past few months, the Home Equity Conversion Mortgage lender has started a major push into the forward world....
View ArticleHow Blogs Can be an Essential Reverse Mortgage Marketing Tool
For reverse mortgage professionals looking to promote their services in an increasingly digital world, blogging is a natural step. While publishing content online about HECMs can be useful in a...
View Article5 Tips for Navigating Reverse Mortgage Marketing Online
Online platforms have taken marketing by storm, and marketing of reverse mortgage products is no exception. As baby boomers and older counterparts have flocked to the Internet for much of the content...
View ArticleFive Reverse Mortgage Marketing Strategies for 2018
With new reverse mortgage principal limits potentially bringing a significant drop in demand among prospective borrowers, the marketplace is set to become more competitive in 2018. And as the new year...
View ArticleFox Business Host: Reverse Mortgage Pitches Need Refining
The reverse mortgage product is still largely misunderstood, and those who market reverse mortgages can use a dose of reality. That’s the message presented by Bob Massi, also known as Fox Business...
View ArticlePositive Press Slowly Defeating Reverse Mortgage “Echo Chamber”
Originators and other players in the reverse mortgage industry say that they’ve seen a notable shift in the way Home Equity Conversion Mortgages are covered in the general media, and public-relations...
View ArticleEven with Positive Press, Pesky Reverse Mortgage Myths Persist
If you read the trade press, you might be led to believe that the Home Equity Conversion Mortgage industry is experiencing a kind of public-relations renaissance, as popular media outlets begin to...
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